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NEWS TIP SHEET

Editors: In some cases these business leaders will be available for interviews prior to or following their lectures. Please contact Kristen Hislop for more information at (303) 492-0292. CEOs and executives of Kraft Foods Inc., McDATA Corp., Intrawest Colorado and other leading companies will visit the University of Colorado at Boulder campus to talk with students about their career experiences.

The University of Colorado at Boulder and the city have developed several programs -- on campus and off -- over the last two decades to help ensure the safety of university students, and campus officials urge students to learn about them in their first few weeks of school. Emergency phone kiosks, improved campus lighting and a variety of programs have been put in place to help keep the CU-Boulder campus safe.

University of Colorado at Boulder faculty, staff and students now have access to one more tool in their fight against a daily deluge of computer viruses and worms. The campus has purchased and is making available antivirus software at no cost to all faculty, staff and students. Antivirus software is one of the most important security tools for warding off computer viruses and worms and the campus now has access to a leading software product for work and home use, said Dennis Maloney, Information Technology Services executive director.

Donald Lichtenstein, professor of marketing at the CU-Boulder Leeds School of Business, will receive the 2004 Fordham Lifetime Achievement Award in Behavioral Pricing Research in October. The award is presented annually to an individual that has made significant research contributions related to understanding how consumers respond to aspects of pricing.

Historically significant 100-year-old architectural drawings of landmark buildings in Yellowstone National Park were preserved this summer by four University of Colorado at Boulder undergraduates. Ashleigh Mayer, Rachel Newton, Anne Getts and Elizabeth Campbell returned from their 10-week assignment in Yellowstone earlier this month. The students worked in close coordination with officials to catalog and archive drawings and documents related to historic concessionaire buildings in America's first national park.

University of Colorado at Boulder officials are continuing with their precautions to reduce the risk of exposure to West Nile virus-carrying mosquitoes for students, including those returning this week for the fall 2004 semester. Recent precipitation in the Boulder area followed by hot and dry conditions has been followed by a rise in the number of Culex mosquitoes -- the type that most commonly carries West Nile Virus, or WNV, according to the Boulder County Health Department.

A May graduate of the CU-Boulder Leeds School of Business says her four years in business school taught her that "giving back to the community is a very important thing," and she's wasted no time finding a way to turn that belief into reality. On Aug. 26 the Boulder Broker Inn Hotel will host a fashion show from 6 p.m. to 9:30 p.m. with proceeds to benefit Habitat for Humanity, the "I Have a Dream" Foundation and the YWCA. The show was planned and coordinated by 22-year-old Susan Tie, a May graduate in marketing who convinced her boss that The Broker should sponsor the event.

Note to Editors: Contents embargoed for use until 12:01 a.m. Friday, Aug. 20. Two University of Colorado at Boulder undergraduate specialty programs were ranked in the top dozen American public universities in U.S. News & World Report's annual undergraduate rankings. The Leeds School of Business undergraduate entrepreneurship program was tied for sixth in the nation with the University of Maryland-College Park among public universities offering doctorates and tied for 12th among all public and private doctoral universities.

When University of Colorado at Boulder students start classes this year they will be greeted by one of the largest and most aggressive national grassroots young voter registration campaigns ever seen in Boulder. Known as the New Voters Project, the campaign has teamed up with UCSU, CU-Boulder's student government, and the campus Student Vote Coalition to sign up 9, 000 students before the Oct. 3 voter registration deadline.